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But I think the writing was on the wall before March of 2020. Do I think COVID has played a role in pricing? Yes.
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Now it's more popular and the supply of both analog photography gear and film is struggling to keep up. Film manufacturers cut back on the emulsions they produced as a result. When the prices of film photography gear tanked at the start of the digital revolution, we got used to film photography being dirt cheap, because of the reduced demand. Cameras and lenses of the time, between 30-60 years ago, cost an equivalent amount to the high-performance DSLRs and Mirrorless digital cameras of today. Professionals spent a lot of money on film for their livelihoods. As the article points out, film was always essentially a luxury purchase. Is it easy and convenient to blame corporate greed and COVID-related supply chain disruptions? Hell yes! But the truth is more complicated. What this article basically shows is that over the past 20 years or so we've become used to getting film for bargain prices and now we're angry that pricing is going up.Īm I glad that prices for film and analog gear are going up? Hell no! I'm a dedicated film shooter and want to enjoy my hobby as cheaply as possible. I recently read an article at where a deep dive into film prices, corrected for inflation, going all the way back before the year 1900. I think it's interesting to get a little perspective on film prices.
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Understanding the principles behind this law will help you gain perspective into how the marketplace works.” “ In economics, the law of supply and demand is used to determine the prices of goods and services in the marketplace. As we continue to execute on our long-term strategy, we are going to continue to focus on our core competencies in print, advanced materials, and chemicals, provide environmentally sustainable solutions, both products and internally, turning the business to focus on innovation, growth, and profitability.”īias that results from the tendency to process and analyze information in such a way that it supports one’s preexisting ideas and convictions”įurther reading for the author of this article: As a result, we are increasing the capacity of our film factory. More people are shooting still film, and the motion picture industry is choosing film as the ideal medium for their productions. “I'm pleased to report that we are seeing a resurgence in our film business. What are your thoughts? Are you still shooting film? If so, are you still shooting Kodak?ĭirect quote from Kodak CEO on their earnings call two days ago, November 9th, 2021: I cannot help but feel like Kodak has not lived up to what they promised when they started the price hikes. If you go to a film shop today, you will likely see mainly empty shelves with price tags that are going up constantly. Much of that price increase predates COVID-19 by a lot, and yet, there have been no new films since Ektachrome E100. Prices of film, particularly Kodak film, have increased by 50% and for some films, nearly doubled over the past three years. The fact of the matter is that while COVID-19 has disrupted production and inventory across the board, I have not personally seen anything else that has got this out of hand. Has that materialized? No.Īs you may recall, I penned an article a month ago in a similar vein to this video. I thought that the underlying message was that film was gaining popularity and Kodak wanted to stay on top of it. The first time that I can recall seeing such a statement, I was quite happy for Kodak. Firstly, Kodak has been progressively raising prices on all of their films for several years, and they typically pair their price increases with a statement saying that the cost of materials has been increasing and/or that they are investing in production so that they can provide more options of film and more stock for each film. Think again.Ĭoming to you from Nicos Photography Show, this video takes you through his thoughts on the question "Has Kodak Lost Its Mind?" It is a difficult question to answer for several reasons. As a result, prices of cameras have crept up and up to a point that one might think that at least film itself can provide some stability. The popularity of film is on an undeniable upswing.